At BAU, for the packaging discipline, we had to create a new brand, a new product and its very own packaging design. Essai is meant as a brand that speaks to and about real women. Its main product – Essai eau du parfum – comes in five different fragrances representing the different sides of every woman. Its packaging portrays a natural and minimal design that reminds of a test tube pack.
Packaging Discipline- Graphic Design Master
Design, Branding, Packaging