My Graphic Design Masters Degree final project, for the discipline of Advertising, required us to draft the advertising campaign of the Fringe BCN 2014 scenic festival. “Incompatible” was the outcome.
The project used similar Spanish words with very different meanings and combines both such meanings. The first image a french horn is used as a starting point. On the second, one can see a flamenco ballerina’s grace transforming itself in flamingo’s paws.
The concept of duality is inherent to the project’s identity and intends to show compatibility where there should be none.
The project included the campaign’s concept and its adaptation for several materials – mupis, posters, magazines, etc.