Waldencast is an international brand incubator. The project included the development of a brand and its very own communication style.
Waldencast’s project assumed that a dreamer is someone willing to find and fit new perspectives into reality. As a brand incubator, Waldencast envisaged to have the ability to take the “regular” and transform it into something unique.
The graphic path was designed to be simple, clean and have a touch of color and handcrafted style.