The purpose of this project was to create a brand element to celebrate Via Verde’s company 25th anniversary. The graphic element should be combined with the existing brand and be usable in the different applications of the brand – namely for advertising purposes and stationary.
The project’s result draws its inspiration from the curved and sleek lines of the existing logo of the brand, hence evidencing a dynamic and complexbehavior. The outcome is creative and defining, merging both past and future and conveying an idea of movement and agility.
Leonor Palma Ramalho