BY ALGARVE is a project that essentially wants to promote the Algarve region’s concept, highlighting ancillary products to the sun that the region has to offer as “Gastronomy & Wines”, “Sports”, “Business”, “Health”, “Nature” and “Culture”.
One of the biggest challenges of this project was the brainstorming over the different strategies that this brand could assume. After discussing different scenarios with the client, it was decided that “BY ALGARVE” should be designed as a signature’s brand, which is evidenced by the final name.
The project included the brand strategy (naming, copy and placement), brand identity, creation of a communication style, brochures and flyers, website and the creation of a stand for an international fair.