BTL is widely known by the tourism sector as the most important Tourism Fair in Portugal and a hub for hospitality professionals. Here, new places and projects are disclosed to professionals and to the general public.
The concept behind 2017’s advertising campaign was the focus snapshot one gets when taking a picture, hence this element was deeply linked with the world of photography and focus.

The project included the development of a communication concept and its use on the BTL’s different applications, including ads, promotional videos, outdoors, newsletters, power points, merchandising and website look and feel.